From my favorite new book, Small Giants: Companies that chose to be great instead of big, that I’m in the middle of reading (and being inspired by):
Size and growth rate aside, these small giants share some very interesting characteristics. They are all utterly determined to be the best at what they do. Most have been recognized for excellence by independent bodies inside and outside their industries. All have had the opportunity to raise a lot of capital, grow very fast, do mergers and acquisitions, expand geographically, and generally follow the well-worn route of other successful companies.
That’s what I want CA to be: the best it can be. Top quality. To be synonymous with amazing insight, 100% authenticity and kickass, knock-em-dead breakthroughs. When you think of people who truly understand what ‘community’ means to your company and how to reach out to your customers in a meaningful way, you think CA. When you think ‘Inreach’, you think CA. When you think changing paradigms and shifting the power balance, you think CA.
We have a long way to go…but I’m determined to boldly work towards that goal. I won’t stop for less.
3 Comments
Hugh MacLeod calls them global microbrands and I also like the idea very much.
I wish there were more companies with this philosophy.
I find some interesting similarities between this and the boutique generation post you made on your personal blog. In both cases it’s about people focusing on their passion and being good at it, rather than trying to be average at everything.
Like the Boutique Shop owners, most of the global mircobranders probably aren’t making millions, but they’re likely much happier and content than owners of biggers businesses.
I’d rather drive my Hyundai to a 4 person agency and be happy rather than be miserable in a Mercedes without enough time to think.
Thanks for all your great comments and insights. This is quite a network of smart people you have going here. I just wish I could do a better job of linking up all the people I’ve met (virtually or otherwise) through this book–both in the US and abroad. It would be an amazingly powerful voice.
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[...] I’ve been reading Tara Hunt’s blog recently and I’ve been intrigued by some ideas that she’s been posting about recently, both on her blog and at the Citizen Agency. Her first post that caught my attention was about the Boutique Era and then a second post on Citizen Agency about a book called Small Giants. [...]
[...] I’ve been reading Tara Hunt’s blog recently and I’ve been intrigued by some ideas that she’s been posting about recently, both on her blog and at the Citizen Agency. Her first post that caught my attention was about the Boutique Era and then a second post on Citizen Agency about a book called Small Giants. [...]
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