So…here we are at the end of, what? Like just over a month in bidness and we’ve maxxed out on clients. We’ve signed all of our ‘willing to do client work time’ (as opposed to volunteer, community, development and business stuff work) and signed all of the contracts related to that.
We have deposits in the bank. We got a nice cushion-y business line of credit (hope to never use it, but it’s nice to have it there). We can stop going to 5 meetings a day + having 3 more conference calls. We can settle in and get to know our new clients:
People Aggregator - Ma.gnolia - Mozes - Jeteye - Inspiration Festival
(and a couple more we can’t mention yet) Scrapblog - Tangler
And finally catch up with our ‘old’ clients: Riya & Flock.
Yeah, Chris is being a little dramatic as is his ’schtick’ (remember when people thought Flock was folding?) - but we are what I like to refer to as ’sandalstrapping’ this company. No savings. No funding. Totally, 100% people powered - meaning that we get clients and become profitable from day 1.
And the day I posted on my blog that I am a free agent, I started getting phonecalls and emails. We have been keeping track of leads and …wow… there is a demand for what we do (even if some people ask, “What is it you do, anyway?” and we answer, “Um…?”).
Steve Jobs said to a hopeful class of graduates at Stanford last year:
‘Keep hungry, keep foolish.’
Heh. We’ve certainly got that foolish part down pat. Hungry? Well, I’d like to be all romantic about this like Chris, but I’ve been way ‘broker’ than this (remember, he’s a fancy white boy from New Hampshire - this is good for him).
I’m actually exceedingly excited about the future of Citizen Agency. Between the number of people approaching us to want to be part of it (from investment to partners to loosely joined citizens to advisors, etc.) and the amount of demand there is for the type of work we do (which is community building, user experience product design, developer networks, general marketing, design and development consulting, teaching people to dream bigger and think longterm, etc.), I’m blown away by the support.
And, so I read Chris’ post and felt nervous. “What are people going to think?” was my first reaction. But then I thought about it. Transparency is what we preach to our clients, so why shouldn’t we follow our own lead? I mean, really. We can show that sandalstrapping is possible. Build cheap. Be profitable early. Failure (and success) is cheaper than ever, so fail (and succeed) often.
We want other people, dreaming about going independent to know that starting a business is effing tough. We haven’t slept properly in the past month and a half. We don’t get to join our friends for drinks. We are constantly confused over forms and steps and laws. You need a lawyer, which costs money. You need payroll (still in the process of setting it up - which is why Chris is broke - he’s paid for lawyers, travel, etc. out of pocket while the CA account has $$ in it we’ve been told to not touch until it’s done legit…by an accountant who costs money, too). You need a gazillion things that cost money and that take gobs of time and mindspace. At the same time, you need clients, so you have to meet with 50 potential clients to find 5 that are a good fit. Each meeting lasts 1-2 hours, which also requires travel time.
And more and more…but we love it. We are getting a total high off of this. We are meeting some amazing people and getting a glimpse into a world of bootstrapped, passionate entrepreneurs that very few people have the priviledge in doing. We now get to partner with some of these entrepreneurs to try and make history. That is effing amazing.
Besides, it will be a great story to look back on a year from now, when we are all sitting on our yacht feeling good and money is in the bank and laugh about Chris having his bank card declined when trying to buy a comic book. Seriously. It was a Superman comic book.





